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Factors Affecting Customer Loyalty to Application Service Providers in Different Levels of Relationships

Dimension Value
  • Type of the Research Result
  • Empirical Study
    • Survey Results
  • Current Status of Development
  • Development Completed
    • Economical Utilization not specified
  • Number of Cases
  • Not Specified
  • Functional Area
  • Coordinating Processes
    • Management of Values and Culture for Product-Service-Systems
  • Supporting Processes
    • Other Supporting Processes
  • Company Size
  • Not Specified
  • Lifecycle Phase
  • Not Specified
  • Pre-Utilization
  • Types of Customers of Value Bundles
  • Businesses
  • Industry Sector
  • Manufacturing Companies
  • Standardization
  • Not Specified

In this paper, authors deal with two key questions. The first is to find out the importance of affective/psychological factors on industrial customer loyalty in ASP context. The second is to address the issue of different influences of affective/psychological and economic factors in variant context.

This research result was described by Sanja Tumbas (2. May 2011 - 7:59)
This research result was last edited by Sanja Tumbas (26. November 2011 - 18:26)

Further information

This Research Result is related to the following Organization/s