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Enhancing Customer Experience within the Mobile Telecommunications Industry

Classification
Dimension Value
  • Type of the Research Result
  • Empirical Study
    • Survey Results
  • Current Status of Development
  • In Progress
    • With Pilot Application
  • Number of Cases
  • Not Specified
  • Functional Area
  • Supporting Processes
    • Other Supporting Processes
  • Company Size
  • Not Specified
  • Lifecycle Phase
  • Not Specified
  • Pre-Utilization
  • Types of Customers of Value Bundles
  • Businesses
  • Not Specified
  • Industry Sector
  • Transport and Telecommunication
  • Standardization
  • Not Specified

This paper provides outline results that examine the issues of customer experience in the context of initiatives put in place within a major mobile telecommunications provider. Specifically, the work has a focus on initiatives put in place within retail shops that were designed to integrate activities within the business that were not clearly related and thus had negative impact of customer experience.

This research result was described by Sanja Tumbas (2. May 2011 - 8:44)
This research result was last edited by Sanja Tumbas (26. November 2011 - 19:27)

Further information


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