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Publications

Found 4 results

1987
Service Positioning Through Structural Change, Shostack, G. L. , Journal of Marketing, 51 (1987) 1, p.34-43, (1987)
1984
Designing services that deliver, Shostack, G. L. , Harvard Business Review, 62 (1984) 1, p.133-139, (1984)
1982
How to Design a Service, Shostack, G. L. , European Journal of Marketing, 16 (1982) 1, p.49-63, (1982)
1977
Breaking Free from Product Marketing, Shostack, G. L. , Journal of Marketing, 41 (1977) 2, p.73-80, (1977)