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Publications

Found 2 results

1995
"Service logic": achieving service system integration, Kingman-Brundage, J., George W. R., and Bowen D. E. , International Journal of Service Industry Management (1995), p.20–39, (1995)
1989
The ABC's of Service System Blueprinting, Kingman-Brundage, J. , Designing a winning service strategy, p.30–33, (1989)