• Deutsch
  • English

Understanding Consumer Recommendation Behavior in a Mobile Phone Service Context

TitleUnderstanding Consumer Recommendation Behavior in a Mobile Phone Service Context
Publication TypeConference Paper
Year of Publication2008
AuthorsChen, Wen-Kuo, Huang Heng-Chiang, and Chou Seng-Cho T.
Conference Name16th European Conference on Information Systems
Conference LocationGalway