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Factors Affecting Customer Loyalty to Application Service Providers in Different Levels of Relationships

TitleFactors Affecting Customer Loyalty to Application Service Providers in Different Levels of Relationships
Publication TypeConference Paper
Year of Publication2008
AuthorsHuang, Li-Ting, Leu Jun-Der, and Farn Cheng-Kiang
Conference Name16th European Conference on Information Systems
Conference LocationGalway