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The concept of solution selling: Theoretical considerations and methods

TitleThe concept of solution selling: Theoretical considerations and methods
Publication TypeBook
Year of Publication2008
AuthorsAhlert, D., Wangenheim F., Kawohl J., and Zimmer M.
Volume3
PublisherMCM - Marketing Centrum Münster
CityMünster
KeywordsOrganisatorischer Wandel, Systemgeschäft, Theorie
URLhttp://www.gbv.de/dms/zbw/59327931X.pdf