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Examining the role of service innovation and service branding capabilities in services firms value creation and appropriation: a

Classification
Dimension Value
  • Discipline
  • Business Sciences
    • Business Administration
      • Business Management
      • Marketing
  • Project Working Hours
  • Not Specified
  • Research Study Hybrid Value Creation
  • Not Specified
  • Funding Institutions
  • National governmental Funding
    • Other
  • Other Funding Institutions
  • Australian Research Council (ARC)
  • Supportprogram
  • ARC Discovery

Examining the role of service innovation and service branding capabilities in services firms value creation and appropriation: a ()

This project examines how service firms' innovation and branding capabilities help them create superior value for customers, as well as obtain higher profit ensuring their sustainability. Our findings will help improve the efficiency of Australian service firms and provide higher profiles to its academic contributions to services research globally.


This project was described byAdmin Istrator (28. June 2011 - 10:08)
This project was last edited by Sanja Tumbas (6. July 2012 - 15:49)

Further information



This Project is related to the following Organization/s